Title Tag Secrets

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Right, let’s get down to business…

What’s a title tag?

A title tag is an indicator to a web browser e.g. FireFox, Google Chrome, Internet Explorer, etc. as to how that particular web page is to be interpreted by the browser and ultimately presented on the user’s computer screen.

For example, were a user to type ‘SEO’ into their browser they would see title tags displayed in the SERPs (Search Engine Results Pages) like this:

Yep, they’re in the bigger font, underlined and in that familiar blue colour.

Now, you need to know there are: two main schools of thought.

The first school of thought says it’s best to write your title tags for the user’s benefit – in other words: to make it read well.

Examples include:

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(Gorgeous drink!)

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The second school of thought says it’s best to write your title tags for the search engine’s benefit – in other words: to make it SEO friendly.

I agree.

Reasons?

Because unless you own a serious authority site (as seen in the above three examples) or major brand e.g. American Express it’s unlikely people will be searching for your website in the search engines.

Therefore, there’s no need to include your company name in your title tag.

Instead, were you a credit card company who’s less well known you could target specific keywords e.g. credit card, credit cards, loans, etc.

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What’s more, for users to even see your website in the SERPs your site must first be ranking sufficiently well. This is another key reason I suggest you make your title tags SEO friendly as opposed to user friendly.

Tip: Put your keywords in your title tag in order of importance i.e. the keyword you wish to optimise for most first, followed by the second, then the third, etc.

Tip: WordPress user’s can install the All in One SEO Pack. I use it myself and find it to be first class.

Tip: Put your keywords in order of importance in the ‘Keywords (comma separated):’ section too.

BIG Tip: Every. Letter. Counts.

I cannot stress this enough having analysed countless websites which rank successfully for some of the most competitive keywords on the internet.

Naturally, you’ll have to know which keywords to target in order to make the most of your title tags – and I’ll reveal how to do this correctly in Secrets of Number One Google Rankings

SEO friendly title tag examples include:

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In my opinion the best way to separate your keywords in your title tags is by using a comma ‘,’ as they help the reader as well as helping you.

Having said that, if you prefer a pipe ‘|’ or dash ‘-’ go for it — but you’ll be losing a character due to the extra space between them and the words. I trust that makes sense.

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Tip: Although using symbols in your title tags such as ™ can help add to your credibility – be careful, as when they’re displayed on certain websites they do not always appear as you intend.

For example, a ™ symbol can become a question mark or several meaningless characters e.g. â�¢ if submitted to a site like Digg.com

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If you’ve not got your copy of Secrets of Number One Google Rankings yet be sure to claim your copy right now. The price is going up as soon as the exclusive limited time special offer ends.

Sincerely,

SEO Sam

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